An age-old foundation of brand marketing strategy, mobile marketing is once again creating quite a buzz in the marketing industry.

It represents the purest form of brand marketing: hand-to-hand, brand-to-consumer trial and interaction.

Just like marketing's earliest pioneers, today's global marketing strategists are realizing the power to differentiate their brand and impact consumer decisions through first-hand product experience.

Mobile Marketing is The Ultimate Activation Medium

While PR and advertising may be able to reach mass audiences, mobile marketing gets beneath the surface to intercept and captivate the "on the go" consumer.

Product launches, PR programs, brand repositioning initiatives and ad campaigns rely upon mobile marketing to penetrate, deliver and sustain brand excitement where traditional advertisement cannot. It's the perfect catalyst for introducing product benefits, lifting sales events, generating PR and reinforcing brand messaging.

Retail storefronts, community festivals and sporting events are examples of highly concentrated "activation zones" where today's consumer can taste, see, feel and experience products before making their next purchase. At these targeted venues, mobile marketing can help assure that the right consumers receive the right branded experiences to create lasting impressions.

Mobile Marketing is Multi-Level Engagement

When designed effectively, mobile marketing delivers controlled experiences that engage the consumer emotionally and leave immediate, lasting impressions on behalf of your brand.

As a medium, it offers direct access to targeted demographics and an opportunity to connect with consumers on multiple levels. Mobile Marketing is more than sampling a product...more than wrapping vehicles with a decal...more than collecting data...

Mobile marketing is a dynamic, personalized one-to-one communication channel. It has the ability to adapt and respond instantly--to maximize marketing efforts in changing environments.

Experienced mobile marketers such as Lewis will tell you that mobile marketing is not easy. It can be full of learning curves and hidden expenses. But as Lewis will affirm, a well-planned strategy will fund itself in a short amount of time, "Integrated planning and experiential programming is the key to guaranteeing strong returns on your investment. A well-rounded mobile marketing strategy will actually help you recognize gains from other areas of your promotional mix."

You're Invited

If you are interested in getting more out of your current or future mobile marketing strategies, please tune in over the next few months as we show you how mobile marketing programs, when planned and executed effectively, can:

• Minimize risk and maximize ROI
• Tell your story through Branded Experiences
• Drive sales without "Having a Sale"
• Earn the loyalty of consumers for life
• Instigate product trial and conversion
• Revive struggling markets in a flat economy
• Give your brand promotions long-term continuity

If you are in need of immediate quotes or consultation, please contact Bob Lewis today at 800-346-3771x117.

Offices in Atlanta, San Antonio, Austin and Chicago are ready to assist.
Thanks and good marketing!!!