Considering a mobile marketing campaign... or bidding out the cost of a customized tractor-trailer? Before you go much further, have you considered that fuel costs & maintenance expenses fluctuate by season? How about the fact that city permit fees, site fees and the cost to change outdated displays are all directly affected by the strategy of your design?

How does one go about choosing the right platform for a touring promotion? What are the Pro's and Con's of each vehicle option? Large vehicles elevate presence, but if you think you are going position a 50ft tractor trailer promotion anywhere near the front of a retail store, think again.

If you haven't considered everything, save yourself some time trying..it's difficult and VERY time consuming. Mobile marketing is a complex business.

Mobile Marketing is The Ultimate Activation Medium

Experienced mobile marketers can show you that even the most basic logistical plans include over 200 daily checkpoints just to assure that the "show goes on" as planned.

Every vehicle... every program... every event presents its own set of learning curves and logistical challenges--too complicated for anyone but an expert to forecast. The best way to avoid frustrating learning curves is to develop a cooperative alliance with an experienced mobile marketer early in the planning phase.

If you are currently developing budgets, goals and/or strategies for a campaign that could involve mobile marketing, now would be a great time to call Kevin Bove, COO of Mobile Media Enterprises at 210-372-9060.

In the meantime, click here for more tips to minimize risk and maximize ROI in your next promotional campaign.

...Maximize ROI.

In evaluating the risks and potential returns from your mobile investment, consider the following questions before finalizing your mobile strategy:

• Is your executional strategy short term or multi-year? If it is short term, what is your plan to demonstrate a measurable return on the dollars spent? Is there a way to widen the campaign to serve multiple departments who would each contribute funding? Or is it possible to extend the campaign window over 2-3 years to soften the cost of the initial start-up investment?
• Can your mobile strategy elevate the impact of other promotional brand components (media buys, PR, TV/print advertising)? If so, can you underwrite a portion of the campaign with dollars from other promotional or media budgets?
• Is your platform flexible enough to accommodate repositioning of the brand in the future or to integrate cross-promotions of other product lines?
• Are your events targeting a specific consumer category that appeals to brands in other product categories? Have you considered approaching those brands for co-sponsorship opportunities?
• Can you use the benefits of your experiential demonstration to gain free entry into major event venues? Do you have sponsorship agreements that you may be able to leverage for future event exposure?
• Are you considering direct sales or other on-site lead generation tactics designed to generate instant return on your investment?

Voice of Experience

These are all important questions if you want to lower the risk of your investment and maximize your ROI. Most of all, remember: every promotional strategy must begin with a clear set of measurable objectives.

As Kevin Bove, COO of Mobile Media Enterprises will tell you,

"The single most important factor in guaranteeing a successful ROI is establishing common quantitative tour objectives before the design process begins. This is the basis by which all execution can be evaluated & renewed against."

To learn more about how you can maximize the returns from your mobile strategy, please call Kevin Bove directly at 210-372-9060 in San Antonio.

Offices in Atlanta, San Antonio, Austin and Chicago are ready to assist.

Good day and good marketing!!!