When it comes to measuring the impact of face-to-face marketing programs on customer conversion, it’s hard to put ROI into exact numbers. With so many unique combinations of tangible and intangible results produced at each event, there isn’t one secret formula that determines the success of every event marketing campaign. Establishing event metrics through quantitative milestones and event reporting on these milestones is one of our specialties.

At MME, we believe, "that which is not measured, is not managed." Establishing quantifiable goals prior to an event and measuring those goals with reference to your return on investment (ROI) objectives is the best way to manage stakeholder expectations and add value to your team's performance. Let MME show you examples of how we have used our knowledge of the industry and event turnout to set aggressive and manageable goals and provide event reporting throughout your campaign.

Executing over 3500 events per year, our standardized event metrics (including consumer impression models, media value projections, daily event summaries, market reports and program recaps) have been tested over time and are proven methods of maintaining program focus and measuring your ROI. From the quantitative to the emotional, we will forecast the returns you can expect from your experiential marketing strategy and then through event reporting show you how we are delivering against it.

If you are currently developing budgets, goals and/or strategies for a campaign that could involve event marketing, let MME help you define your event metrics and event reporting requirements today, call 800.346.3771