Driving ROI

New in-store sampling prototype generates 88% sustained lift in category...

Nothing beats an outdoor grill for experiencing the taste and aroma of a great cut of meat. So it was expected that mme's outdoor grilling experience generated impressive sampling numbers at one of the major grocers in the country. However, a bit more unexpected was the disconnect between the substaintial spike in sample distribution and a more subtle increase in actual meat sales. A new solution became necessary, and mme provided a profoundly effective answer.

Samples were having difficulty becoming sales as a result of the gap in time and space from the grocer's parking lot to the meat aisle. Since bringing the meat deparment out to the grill was impossible, the challenge became to bring the outdoor grill to the meat department. MME's new prototype paired the experience of grilling outdoors with the convenience of grabbing fresh meat at the supermarket counter. Custom sampling carts were outfitted to look like backyard kitchens, and entertaining cooks were hired to serve food with a neighborly smile and comfortable demeanor. The nostalgic American cookout became a part of the shopping experience, and the result was fantastic. An 88% sustained lift for meat sales in activated markets.

Whether you are seeking 88% sales lift or any other marketing goal, we can help tailor a custom experience that will give you real results. Let's connect.

Contact Marc Seto at 770-457-4570 x.111 or mseto@mobilemarketing.com.