Driving ROI

Music tour rocks $1M+ in electronic media downloads in just 3 months...

As one of the bedrock telecommunications companies in the U.S. and a staple of the boomer generation, how would you best capitalize on a presenting sponsorship for the most prominent youth music tour in America in 2008? MME's answer involved utilizing a mix of graphics and technology to revive the client's traditional branding and assimilate with the younger look and feel of the tour. This way, the client was enabled to actually participate in the youth lifestyle, rather than simply providing for it.

Teens and young adults were given the chance explore how a handset can add timely, personal, and exclusive content to their already media rich lives. MME worked hand in hand with the client to bring the rock stars of the tour off the stage and into the crowd for intimate autograph signings; a real-time personal experience that was reflected in the technological content demonstrated throughout the activation. Concert-goers had hands-on interaction with the latest video game content, music tracks, and information feeds available, and they learned how they could obtain that content anywhere at any time through the communications technology of a trusted and steadfast provider. The message was clear and poignant. Content sales saw almost 1,000% increase from previous years.

Whether you are building a generational bridge or blazing any other marketing trail, we can help tailor a custom experience that will give you real results. Let's connect.

Contact Marc Seto at 770-457-4570 x.111 or mseto@mobilemarketing.com.