Driving ROI

MME tunes up summer automotive program to lift qualified sales leads by 500% en route to selling over 600 new cars...

What is the silver lining for a company whose industry has slipped into its worst year in decades, an industry whose declining sales have pushed it's largest factions to the point of bankruptcy? For one auto manufacturer, the bright side to this dark cloud lies in the effective use of marketing dollars to actually create a sales lift in a struggling market.

In March 2008 mme took the wheel of a massive grassroots sales initiative with challenge of steering a leading auto manufacturer to selling cars in a crippled market. Just like a good engine, this marketing initiative required the right mix of quality parts to perform well, and mme engineered a winner. We selected valuable venues that reached consumers in a meaningful moment. We involved the local retailers and gave them a sense of purpose in our marketing efforts. We hired and trained dedicated and quality field staff, and we provided them with custom online reporting tools to build a database of relevant leads. All these parts created an engine that established value and trust with consumers. The result was a big win in a losing market. The tour has covered its cost nearly seven times over.

Whether you need to build a better engine or navigate any other marketing objective, we can help tailor a custom experience that will give you real results. Let's connect.

Contact Marc Seto at 770-457-4570 x.111 or mseto@mobilemarketing.com.