Churchill Downs | Kentucky Derby
Kentucky Derby - Derby Life and Chief Party Officer
Churchill Downs sought to reinvigorate its loyal Kentucky Derby audience plus grow a younger fan base for the Oaks and Kentucky Derby horse races. With a series of programs developed by MME, Churchill Downs was able to implement new ideas and experiences at the Derby, including the publication of an interactive magazine, activation of an online fan community and the 1st Annual Board of Directors Party in the Derby infield.