AT&T ARENA | NCAA Hoop City
The AT&T Arena at Hoop City
Each year (since 2001), MME teams with Velocity Sports to design and produce (Cingular) AT&T activations at Men’s and Women’s NCAA Final Four venues. Events drive sales by connecting college basketball fans with AT&T’s high-tech offerings and NCAA content in fun, interactive environments at Hoop City and Big Dance events.