Kellogg’s | Cereal Straws
Kellogg’s Cereal Straws “Dip! Sip! and Munch!” mobile tour
The Kellogg’s Cereal Straws “Dip! Sip! and Munch!” mobile tour took festivals by storm in New York, Chicago, and South Carolina. Mobile Samplers donned branded milk dispenser backpacks and canvassed streets, parks and beaches. They offered event attendees Cereal Straws samples and a cup of milk. In-store integration was also key, mirroring trial and conversion experiences at local stores.