Nicotrol | Beat the Craving Program
Nicotrol Beat the Craving Program
Pharmacia creates buzz, raises awareness and drives retail sales for Nicotrol Step-Down Patch! The “Beat the Craving” campaign featured an eclectic mix of incognito performers who acted out skits and faux protests to broadcast the message of “Beat the Craving with Nicotrol” in high-density centers like New York City’s Times Square.