Microsoft | CART No Limits Racing
Microsoft CART No Limits Racing Tour
In collaboration with MME and Contemporary Systems (Seattle, WA), Microsoft created a national tour targeting schools and events to raise positive awareness of new MS tools. The purpose of the experience was to show students that Microsoft (MS) technologies are hip, powerful and relevant to them in the real world. They promoted the coolness of MS by providing a virtual reality experience of Champ Car racing, one of the most technologically advanced sports in the world.