Folgers Café Latte | Music Box Tour

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Folgers Café Latte Music Box Tour

Folgers was preparing to launch a new line of Café Latte instant coffees. Needing to garner media buzz and product trial at malls, in business districts and on campus, they turned to Porter Novelli and MME to create a multi-sensory destination event, integrating performances by innovative music artists with artful product sampling.

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You did a great job, were very proficient, very helpful. If the need arises, I'd certainly consider you a candidate for future work.

Jason West
Brand Manager, Procter & Gamble