Duracell | Power Patrol

Duracell Power Patrol

MME teamed with Circle One Promotions to re-launch Duracell’s trademark COPPERTOP battery with a national retail campaign featuring media buys, on-pack promotions, 27-foot Hummer Limousines and activities like COPPERTOP University and the COPPERTOP 500 Remote Control Car Race.

The whole program had to be done in the last minute. The most challenging thing was that were dealing with a moving target: changes in budget. changes in the tour, changes in event details, changes to the components. Despite all the changes, we never missed a beat and ultimately delivered what the client was asking for. MME delivered exactly what we needed as quickly as humanly possible and we had fun doing it. That's what this business is all about: delivering a great product to your client and having a great time doing it.

Mark Szuchman
Partner, Circle One Marketing