Monthly Archives: July 2009

Be More than a One-hit Wonder

July 20, 2009 by Patrick Conreaux, Vice President Creative Services, MME in Experiential Marketing, ROI, Road Tours

Worried that ROI from your experiential program may be little more than just an overnight sensation? Here’s a 6-string plan to keep sales jamming beyond its opening set:
Like any artist, the ’80s group Timbuk 3 set out with high hopes that their future in the business would last. They so confidently proclaimed, “My Future’s so [...]

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