Brandcasting™ is the development of rich-branded experiential content that can be captured, produced and employed by brands across both traditional and Free Media/Social Media landscapes for the purpose of increasing their relevancy and impacting targeted consumer and/or business-to-business marketplaces. When broken down further, brandcasting™ can be translated as the use of online media to broadcast and extend the impact of offline experiential content. This broadcast often results in the generation of a viral buzz across online social networks and digital mediums.

Today, successful brandcasting™ is both defined and controlled by the consumer, who elects which media he or she wants to view, share, and/or participate in. To increase your impact within the consumer marketplace, give your audience what they crave: rich entertainment and personal relevancy. What you bring to the table must be both exciting and pertinent to your audience if you want to get that foot in the door! Why should they pay attention to or even consider purchasing your product?

One of our leading fast food clients wanted to make a big splash in the consumer marketplace in order to increase brand awareness. MME crafted an innovative brandcasting™ initiative for our client, which involved the creation of a branded “Twitter Truck Tour” that traveled all over the country giving out free product samples. Audiences were drawn to the tour because they were given the ability to make direct requests for the tour to make a stop at their house, party, or event with free samples. The tour spread virally as the truck’s followers re-tweeted posts to more than a half-million of their own followers, expanding the brand’s reach exponentially.

Once you have lured potential buyers in by breeding genuine interest, you can weave in your brand’s messages and finally achieve those positive metrics and the bottom line ROI you’ve always dreamed of.

Now we want to hear from you. How have you used brandcasting™ to improve your brand’s relevancy?

NOW is the time to rethink the landscape of marketing metrics. Reset your focus and discover that the realm of performance measurement can be extended far beyond the time-honored impression. Rebuild your metrics system using more measurable and tangible currencies that are relevant to your company’s bottom line. Where does your business place value? Instead of simply focusing on the number of people who are exposed to a message, concentrate on currencies more pertinent to your business such as DOLLARS earned, new customers acquired, data points collected, and qualified leads generated.

The key to success is to prioritize your currencies and target them accordingly. One of our leading sporting goods retailers was able to increase sales by identifying and targeting their top currency: on-site transactions. After activating some of our innovative strategies for this company, such as hosting an on-site, experiential “try then buy” campaign, MME was able to assist our client in generating over three million dollars in same day sales!

Start realigning your marketing strategies in accordance with this new system. Set performance goals based on these newly prioritized currencies and begin embedding your messages and triggers into tactics and strategies that will help your brand succeed.

What is your number one currency for your business? How do you measure this currency?