Category Archives: Mobile Advertising

What is ‘Brandcasting™’?

April 13, 2010 by Robert Lewis, CEO, MME in Experiential Marketing, Marketing, Mobile Advertising, Online, ROI

So what exactly is brandcasting™?
Brandcasting™ is the development of rich-branded experiential content that can be captured, produced and employed by brands across both traditional and Free Media/Social Media landscapes for the purpose of increasing their relevancy and impacting targeted consumer and/or business-to-business marketplaces. When broken down further, brandcasting™ can be translated as the use [...]

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Currency: The #1 Performance Metric

April 13, 2010 by Michael Cleary, COO in Experiential Marketing, Marketing, Mobile Advertising, ROI

Interested in finding a more tangible way to measure the performance of your marketing strategies?
NOW is the time to rethink the landscape of marketing metrics. Reset your focus and discover that the realm of performance measurement can be extended far beyond the time-honored impression. Rebuild your metrics system using more measurable and tangible [...]

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