Category Archives: Marketing

Qualified Data Acquisition

March 20, 2009 by Robert Lewis, CEO, MME in Marketing, ROI

From our vantage point, “Real ROI” can be made up of many different components including direct Sales Lift, Media Impressions, New Customer Acquisition, Employee Morale and a broad cross section other business indices that can be measured via surveys/research. More often than not, prospective customer data acquisition is the jewel that drives business growth.

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How do you drive more ROI through integrated experiential media?

January 20, 2009 by Robert Lewis, CEO, MME in Marketing, ROI

With traditional forms of media diminishing and new forms of media evolving everyday, a brand’s ability to remain ‘media agnostic’ is critical to driving more immediate returns from their marketing and promotional budgets. By approaching the marketplace based on consumer insights (and not media plans), we can better recognize and assert our role, as next-gen [...]

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