So what exactly is brandcasting™?
Brandcasting™ is the development of rich-branded experiential content that can be captured, produced and employed by brands across both traditional and Free Media/Social Media landscapes for the purpose of increasing their relevancy and impacting targeted consumer and/or business-to-business marketplaces. When broken down further, brandcasting™ can be translated as the use [...]
Tired of the same less than satisfactory ROI? Keep up with the times by changing your game!
With the media landscape in a constant state of change, it is time for you to change things up by revolutionalizing your company’s marketing model. The traditional model has become passé to consumers and NOW is the time [...]
Interested in finding a more tangible way to measure the performance of your marketing strategies?
NOW is the time to rethink the landscape of marketing metrics. Reset your focus and discover that the realm of performance measurement can be extended far beyond the time-honored impression. Rebuild your metrics system using more measurable and tangible [...]
In perhaps the most dramatic evolution of media since the advent of television in the 1950’s, the close of the first decade of the 21st century ushered in sweeping changes that challenged both the Media Buying community and Brand Marketers. The underpinning is certainly clear as the decade long evolution of Internet propelled dramatic [...]
Worried that ROI from your experiential program may be little more than just an overnight sensation? Here’s a 6-string plan to keep sales jamming beyond its opening set:
Like any artist, the ’80s group Timbuk 3 set out with high hopes that their future in the business would last. They so confidently proclaimed, “My Future’s so [...]
