So what exactly is brandcasting™?
Brandcasting™ is the development of rich-branded experiential content that can be captured, produced and employed by brands across both traditional and Free Media/Social Media landscapes for the purpose of increasing their relevancy and impacting targeted consumer and/or business-to-business marketplaces. When broken down further, brandcasting™ can be translated as the use [...]
February 4, 2010 – 5:21 pm
In perhaps the most dramatic evolution of media since the advent of television in the 1950’s, the close of the first decade of the 21st century ushered in sweeping changes that challenged both the Media Buying community and Brand Marketers. The underpinning is certainly clear as the decade long evolution of Internet propelled dramatic [...]
From our vantage point, “Real ROI” can be made up of many different components including direct Sales Lift, Media Impressions, New Customer Acquisition, Employee Morale and a broad cross section other business indices that can be measured via surveys/research. More often than not, prospective customer data acquisition is the jewel that drives business growth.
January 20, 2009 – 3:30 pm
With traditional forms of media diminishing and new forms of media evolving everyday, a brand’s ability to remain ‘media agnostic’ is critical to driving more immediate returns from their marketing and promotional budgets. By approaching the marketplace based on consumer insights (and not media plans), we can better recognize and assert our role, as next-gen [...]
