Author Archives: Patrick Conreaux, Vice President Creative Services, MME

Chief officer of mme’s creative arm, “CSG”. Responsible for leading graphic designers, industrial designers and marketing managers to concept, design, write and produce branding campaigns, marketing plans, sales collateral, experiential event environments, trade show exhibits, interactive set pieces, customized show vehicles, web sites and integrated event signage/graphic design support.

Be More than a One-hit Wonder

July 20, 2009 – 5:48 am

Worried that ROI from your experiential program may be little more than just an overnight sensation? Here’s a 6-string plan to keep sales jamming beyond its opening set:
Like any artist, the ’80s group Timbuk 3 set out with high hopes that their future in the business would last. They so confidently proclaimed, “My Future’s so [...]

Posted in Experiential Marketing, ROI, Road Tours | Comments (5)

Learning to Soar as the Economy Sinks

April 20, 2009 – 1:19 pm

No doubt ALL marketers are being asked to do more with much less than they ever had before. Today’s corporate edict of “Earn more profits, generate more business, manage more projects, collect more leads, produce more widgets” has us swimming in the reality that the resources to accomplish these goals in the past are no [...]

Posted in Experiential Marketing, Marketing, ROI | Comments (1)