No doubt ALL marketers are being asked to do more with much less than they ever had before. Today’s corporate edict of “Earn more profits, generate more business, manage more projects, collect more leads, produce more widgets” has us swimming in the reality that the resources to accomplish these goals in the past are no longer available to us in the present.
So how do we continue to deliver exceptional results without the same level of resource support? Here are a couple lessons the economy is teaching us:
Integration. In a recent client meeting, we were asked to demonstrate how our agency is aligning our internal human resources and expertise to benefit their overall brand objectives. Similarly, we needed to ensure that more of their integrated business units were involved in our solutions to support a broader portfolio of their products and services. The benefits of this focused effort were many, including exposure to incremental business opportunities in other sectors of the organization and streamlining our own internal communications. From a client perspective, it was clear that combining offerings in a peanut butter and jelly scenario led us to deliver richer, more robust experiences, while our clients achieved tighter internal controls and cost containment.
Expanding Networks and Outsourcing. Many companies are reducing headcount and simply don’t have the capability, experience and internal resources they previously enjoyed. We believe you should view outsourcing in terms of what you can add, not subtract. Outsourcing allows a company to create synergies, reduce liability and risk, improve communication and delivery, control costs and ultimately deliver a more significant return on your investment. Moreover, outsourcing enables companies to be more efficient with their time, allowing them to channel their efforts on the core business competencies and objectives.
These are just a couple ways the economy is broadening our capabilities and strengthening our ability to drive your ROI. Curious? What is the economy teaching you? How will you rise to the top in a down economy?
One Comment
Hi,
This is very nice article to stand in time of commercial crisis.There is need of some innovative ways for every company to improve the revenue margin.