Evolving Media Blog

In perhaps the most dramatic evolution of media since the advent of television in the 1950’s, the close of the first decade of the 21st century ushered in sweeping changes that challenged both the Media Buying community and Brand Marketers. The underpinning is certainly clear as the decade long evolution of Internet propelled dramatic changes in media consumption, but the lightning bolt of social media closed in fast to drive yet another tipping point in the world of media.  Clearly the control stick or rudder in the industry passed to the hands of the consumer, with marketers left challenged to pick their way through an overwhelmingly cluttered landscape of media choices.  Seismic changes are also occurring at the intersection of Madison Ave. & Vine as consumers have quickly adapted to technology offerings, leaving Media Conglomerates picking through the rubble of old line mediums.  Newspapers, radio, magazines, yellow pages and network television are on the short list fighting for profitability or in many cases survival.  Need we say more?

The dramatic nature of change in the media landscape, now clearly felt on both sides of the fence (Media vs. Advertisers), poses problems and challenges that don’t match up easily for either side.  Traditional agencies and media planners have been thrust straight into the CMO’s – ROI centric world.  Gone are the days when plans and submittals consisted simply of GRP’s and CPP’s.   The new ‘Measurement Currency’ that CMO’s jobs are now dependent upon are Sales Lift, Sales Velocity, Customer Acquisitions, etc.

The fact is, Marketing and Media investments are just that, ‘investments’, and they need to perform like any other line item on a Corporate Ledger.  Experiential Media makes this possible. 

Learn how you can apply and acquire Integrated Experiential Media (a measurable form of Direct Response Marketing) to deliver proven ROI in your media plans with a copy of MME’s latest Experiential Marketing White Paper entitled: 

A Media Director’s & Advertiser’s Guide to: The Experiential Medium – A LIVE form of Direct Response Marketing

To receive a free copy of this report, email Marc Seto via mseto@mobilemarketing.com